El Paso SEO
What does an El Paso SEO do, and how can they help you reach your business goals? SEO stands for search engine optimization, which is all about helping your business improve its rankings in the search results. This means that customers will have more luck finding you in the search results. Obviously, more visitors means more revenue, which is what we are all looking for.
How does an El Paso SEO accomplish this? While what they do requires a great deal of experience and skill, it's important for you as a business owner to be informed about the basics before you invest in the wrong SEO services. Here are a few things that every El Paso SEO should be aware of.
- Link Building - Building links is the cornerstone of modern search engine optimization techniques. The search engines consider a link from another site to be a vote of confidence in your site. It turned out to be too easy for site owners to change their own sites, stuffing them with keywords, in the years before Google.
By analyzing how many people link to you, who links to you, and why they are linking to you, the search engines make a judgement call about how important your site is, and how relevant it is for the keywords that users are searching for. It is an SEO's job to help build and attract these links.
- Algorithm Updates - SEOs should be current with what is currently happening in the search engine industry. The search engines are currently coming down hard on spam and sub-par content, and only the El Paso SEO that is capable of thinking about long-term strategies will come out on the other end of these updates unscathed.
Avoid any SEO who uses any of the following tactics:
- Buying Links - Outright buying links goes against Google's terms of service, and sites that are caught doing this can get penalized and removed from the search results entirely.
- Spinning Content - For those who don't know, spun content is automatically generated content. It is produced by automatically replacing words with synonyms and other tactics. Spun content is almost always terrible to read and makes no sense to human readers. Search engines are getting increasingly good at spotting spun content and removing it from the index, and they are likely to penalize sites that are using it to build links.
- Comment Spam - Links from comments can sometimes boost a site's rankings, particularly if the comments don't use something called the "nofollow" attribute, but excessive promotion using comments can end up backfiring. This is particularly true for sites that use automated programs to leave a large number of vague comments on a large number of sites.
The SEO that is aware of these issues and understands how to help you rank your site for the long term is well worth the investment.
- Link Building - Building links is the cornerstone of modern search engine optimization techniques. The search engines consider a link from another site to be a vote of confidence in your site. It turned out to be too easy for site owners to change their own sites, stuffing them with keywords, in the years before Google.
By analyzing how many people link to you, who links to you, and why they are linking to you, the search engines make a judgement call about how important your site is, and how relevant it is for the keywords that users are searching for. It is an SEO's job to help build and attract these links.
- Algorithm Updates - SEOs should be current with what is currently happening in the search engine industry. The search engines are currently coming down hard on spam and sub-par content, and only the El Paso SEO that is capable of thinking about long-term strategies will come out on the other end of these updates unscathed.
Avoid any SEO who uses any of the following tactics:
- Buying Links - Outright buying links goes against Google's terms of service, and sites that are caught doing this can get penalized and removed from the search results entirely.
- Spinning Content - For those who don't know, spun content is automatically generated content. It is produced by automatically replacing words with synonyms and other tactics. Spun content is almost always terrible to read and makes no sense to human readers. Search engines are getting increasingly good at spotting spun content and removing it from the index, and they are likely to penalize sites that are using it to build links.
- Comment Spam - Links from comments can sometimes boost a site's rankings, particularly if the comments don't use something called the "nofollow" attribute, but excessive promotion using comments can end up backfiring. This is particularly true for sites that use automated programs to leave a large number of vague comments on a large number of sites.
The SEO that is aware of these issues and understands how to help you rank your site for the long term is well worth the investment.
